Social Media
Free Spirit Brewery & Bar Instagram
A part of my university capstone project for Free Spirit Brewery & Bar was to create Instagram posts for the brand, by doing so I was encouraged to create nine engaging tiles that promote and create brand awareness for the craft beer cans I designed. Among these nine tiles, my favourite one is the animated logo, which features a two-frame illustration of the wings which creates the illusion of the dove flapping its wings. One of my goals as I continue to venture into the design industry I would love to have the opportunity to expand on my animation design skills.
Jelis Instagram Posts
Whilst working at Pharmasales Pty Ltd, I managed the Jelis Instagram, this responsibility provided me with the opportunity to expand my management, social media, customer relations, content creation and creative copy skills. I have chosen these three posts above from many designed to demonstrate the graphic approach that was taken to promote and educate customers about the Jelis product range and its benefits. Using a combination of imagery, type and colour I was able to create engaging posts targeted towards Gen Z to educate and encourage their purchase of the product which successfully increased sales.
DRITAL Social Posts
During my time working at Pharmasales Pty Ltd, I created several promotional posts for DRITAL regularly, most of which advertised the product and highlighted its key benefits. Another important purpose of these posts was to inform customers of where the products can be found across pharmacies in Australia while keeping the designs concise and engaging. While creating these posts it was important to engage customers with the posts to attract their attention to and drive website visits and sales, therefore one design that I enjoyed creating for this purpose is the “NO MORE SWEAT” post, this design used a combination of text, illustrations, and imagery to create a visual representation of sweat dripping down.
Ox & Marko’s Dad Joke Book Instagram Posts
Whilst working at Pharmasales Pty Ltd, I designed all the posts for Ox & Marko’s Dad Joke Book Instagram page, the main purpose of these posts was to promote the Dad Joke book by creating posts based on some of the jokes inside the book as seen above, which aimed to increase customer interactions and encourage sales. Additionally, I designed serval reel videos to spread awareness about Bowel Cancer through simple facts in the form of “Did you know?” statements. The posts designed successfully drove traffic to our website and increased sales which ultimately raised awareness for Bowel Cancer Australia and raised proceeds from the sale of the books.
Mockup Attributes:
Two iPhones by Yours Bouhamed are from Behance.